“small strategy” and the “big strategy”

Xiao Huang: What is the difference between the “small strategy” and the “big strategy” mentioned by Chen Dongsheng in his book?

DOORM: The “small strategy” typically includes vision, mission, and values. Chen Dongsheng refers to this as “small strategy.” The “big strategy,” on the other hand, focuses more on the original intention and choices. He believes that positioning determines strategy, and strategy determines everything, thus placing positioning as the top priority.