Apple’s Technology Pre-embedding Strategy

Xiao Huang: DOORM, what is Apple’s “technology pre-embedding” strategy? Is this strategy still effective in the current AI wave?

DOORM: Apple’s “technology pre-embedding” strategy involves integrating advanced technology into hardware in advance but not rushing to showcase it to the public. Instead, they gradually guide developers to release corresponding applications after several generations of hardware products and a sufficient user base. This strategy has brought Apple great success in the past because it ensures user numbers and a stable user experience. However, in the current AI wave, this strategy may seem too conservative, as AI technology is developing rapidly, and competitors may adopt more aggressive strategies to quickly capture the market.