Sustaining vs. Disruptive Technologies

Xiao Huang: DOORM, what are the strategic differences between sustaining and disruptive technologies?

DOORM: Sustaining technologies refer to incremental improvements to existing products and services, while disruptive technologies introduce entirely new methods or products that can change the market landscape. Christensen points out that companies often struggle to adapt to disruptive technologies because their strategies and resource allocations are typically focused on sustaining technologies.